Jamie Masraff

Jamie is OnSide’s Chief Executive. He joined the charity in March 2017 to work with business leaders, local Councils and community partners to create new Youth Zones across the country, including OnSide’s first three London Youth Zones.

Jamie grew up in Edinburgh. He is passionate about creating opportunities to level the playing field, which directly influenced his choice of degree (MPhil in International Development at Oxford University) and early career working with local Councils to deliver major projects including building new schools, libraries and other community facilities.

He caught the OnSide bug after he saw the positive impact Youth Zones have on young people in local communities and jumped at the chance to get involved in furthering OnSide’s mission for young people across the country. Jamie’s work takes him into Youth Zones across the country every week. He never fails to be impressed by the incredible passion of the amazing youth workers at Youth Zones. He also never misses a chance to test out the football pitches, climbing walls and table tennis tables. Outside of work he loves turning his hand to any sport although not with any degree of skill. He lives in London, near his beloved Emirates, with his wife Naz and two daughters.

Jenny Chigwende

Jenny has lived in West London for 15 years, she has also worked in the borough for many years. Working in mental health within the NHS for over a decade, she has seen the impact of stigma and psychosocial pressures that can have devastating impacts on children and young people.

Through becoming a trustee with WEST, she is excited to have the opportunity to listen to the community and especially children and Young people. She is passionate about Community Psychology and Social Justice. 

Louise Haffenden

Louise is the UK People Director for Unibail-Rodamco-Westfield, and has worked for the Group for almost 10 years. Louise started her career in retail, previously working for Morrisons Supermarkets, Arcadia and Debenhams in a variety of HR positions, including recruitment, HR operations and employee relations. Louise has a BA in Sociology and Social Policy from Newcastle University and an MSc in Management and Human Resources from the University of Bath. Outside of work Louise enjoys spending time with her 2 young children and husband, and whenever possible doing an early morning bootcamp workout with friends. 

Mark Davies

Mark is the Chair of WEST and is also currently Chair of British Rowing, having previously been Chairman of ArcheryGB, and is a Fellow at the Blavatnik School of Government in Oxford. He started his career trading at JPMorgan and then spent five years as a broadcaster with BBC Radio Five Live.  He chairs one and is part of another educational development board, has been a Governor at a state boarding school, and was until recently a Trustee of SportsAid, the charity which funds aspiring athletes before they become eligible for money from the National Lottery.  He was part of the founder team at Betfair, where he spent a decade. Mark has an MA in French and Russian and an MPhil in History, both from Cambridge, and an MA in Contemporary History and Politics from King’s College, London. 

Cllr Nicole Trehy

Nicole is Labour Councillor for Wormholt Ward in Hammersmith & Fulham (H&F).  She was brought up in Shepherds Bush and studied at Burlington Danes and then Hammersmith College before heading to university in Liverpool. Returning to London she went on to forge a long career in media until, in 2017, she moved to work for Deputy Leader of the Labour Party, Tom Watson, as Social Media and Communications Officer. She is Chair of the Climate Change and Ecology Policy and Accountability Committee in H&F. She is a mother, and passionate about supporting WEST OnSide and the quality of opportunity they provide for local young people.  During the pandemic she delivered food parcels for WAND. 


Ra’eesah is a multifaceted creative using the mediums of theatre, film, music and spoken word to tell stories, bring people together and effect positive change. She has performed as an actor and singer at the Bush Theatre and has also acquired skills in videography and video editing. 

She has produced projects such as The Self Expression Sessions, a series of spoken word poetry workshops open to people of all ages and abilities, to increase accessibility to the arts and build community through creativity and culture. Ra’eesah particularly focuses on increasing participatory opportunities within West London as this area is largely underserved at present. 

As a facilitator and youth advisory board/forum member, she has also worked with cultural and creative organisations such as A New Direction, The Old Vic and the Roundhouse, to name a few. 

Rob Devey

Rob is a Non-Executive Director of Octopus Investments and Resolution Life Group, and is actively involved in a number of fast-growing technology-driven businesses.  He was previously CEO of Towry and an Executive Director of Prudential Plc and Chief Executive, Prudential UK & Europe.

He joined Prudential from Lloyds Banking Group where he held a number of senior leadership roles across insurance and retail banking.  Prior to joining Lloyds, Rob was a consultant with the Boston Consulting Group in the UK, US   and Europe.He started his career in building design with Ove Arup following completion of his Engineering degree at Emmanuel College, Cambridge.  He was previously a Trustee of the Lloyds Bank Foundation for England and Wales, Age International and Chair of the London Advisory Board of Business In The Community.