Katie Wadey

Katie joined Aviva in September 2018 as Group Customer Director.  After starting her career at Arthur Andersen, and a few years in Banking, Katie moved to British Gas, where she was Commercial Director across three different business areas, spanning both B2B and B2C markets. 

After 5 years at British Gas, Katie moved to Tesco as Customer Experience Director, working on the cultural transformation that has helped drive Tesco‚Äôs revived focus on the customer and contributed to the subsequent turnaround.  After Tesco, Katie joined LV= as the Chief Customer Officer, sitting on the Executive team, and also having responsibility for the start-up Wealth Wizards. 

Katie holds a few advisory roles across a couple of start-up businesses and has various charitable interests, mainly working with young people. Katie enjoys spending what spare time she has with her children, with the occasional bike ride and swim.

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